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Typical projects for “SEO”: what we usually build, with which features, by which methods, and what to watch out for.
Typical project · Online stores with a large catalogue
How we bring order to a large catalogue so that Google reaches the pages that matter: categories, filters, pagination, product structured data and products dropped from the range.
Typical project · Medical practices
What local optimisation covers for a practice: the Google listing, service and doctor pages, contact details that are identical everywhere and reviews requested by the rules.
Typical project · B2B and industrial firms
How we approach optimisation for an industrial firm: application and product pages, data sheets turned into pages, answers for engineers and buyers, quote requests that are measured.
Typical project · New businesses
What we put in place on a newly launched site: the technical foundations, choosing keywords by intent, the first pages, Search Console and the reasons why shortcuts cost more than they help.
Typical project · Websites with falling traffic
How we look for the cause of a drop in traffic: what the Search Console data says, what changed on the site, what a botched migration looks like and how we order the fixes, with no promise of recovery.
Typical project · Exporters and firms with customers abroad
How we prepare a site for buyers in other countries: URLs by language, hreflang, keyword research in each market, translations done by people and good speed far from the server.
Typical project · Niche blogs and publications
How we organise the archive of a niche publication: articles grouped by topic, old pieces brought up to date, competing articles merged, internal links and author pages.
Typical project · Service businesses covering several cities
How we approach search visibility for a service business active in several cities: which local pages make sense, why doorway pages are a risk and how to handle areas where you have no base.
This is a typical project description: it shows how we usually approach this kind of work and does not present a project carried out for a particular client. Every real project starts from your company’s situation, and the stages, timescales and price are agreed after the initial discussion.
Write us a few lines about what you want to build or what no longer works. We will reply with concrete steps and a quote with a price for each stage.