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Typical projects for “Analytics, CRO and email”: what we usually build, with which features, by which methods, and what to watch out for.
Typical project · Companies with a website or online store
How we get measurement right on a website or in an online store: which actions matter, how they reach Analytics as events and conversions, and how we check the figures.
Typical project · Online stores
What we check in an audit of the basket and the checkout page, how we find out where shoppers give up, and in what order the fixes are worth making.
Typical project · High-traffic websites
How we prepare, run and read an A/B test on a site with many visitors: from hypothesis to decision, with the mistakes that make a result look good when it is not.
Typical project · Online stores
Which automated email flows we build for an online store, how we segment subscribers, what we do to keep messages out of spam and how we measure the sales they bring.
Typical project · Management and marketing
How we build a dashboard that management can read in a few minutes: which figures we choose, where we take them from, how we define them and what we deliberately leave out.
Typical project · Service businesses
How we find out which ad, search or Google profile each call and each enquiry comes from, how the source reaches the CRM and what rules apply to recording calls.
Typical project · Companies with a customer base
How we prepare and send a series of emails to customers who have not ordered for a long time: who we choose, what we write to them and how we protect the domain’s reputation.
Typical project · Websites with EU visitors
How we reconcile measurement with the visitor’s choice: a banner that really stops scripts, the consent signals sent to Google and what happens to the missing data.
This is a typical project description: it shows how we usually approach this kind of work and does not present a project carried out for a particular client. Every real project starts from your company’s situation, and the stages, timescales and price are agreed after the initial discussion.
Write us a few lines about what you want to build or what no longer works. We will reply with concrete steps and a quote with a price for each stage.