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Typical projects for “Google Ads and Meta Ads”: what we usually build, with which features, by which methods, and what to watch out for.
Typical project · Emergency call-outs (plumbers, locksmiths, vehicle recovery)
How we approach search campaigns for plumbers, locksmiths and vehicle recovery firms: ads that lead to a call, realistic schedules and areas, negative keywords and call tracking.
Typical project · Online stores
What the work on product ads involves: a clean feed in Merchant Center, campaigns split by margin and keeping track of the products that spend without selling.
Typical project · Fashion and cosmetics
How we build Meta ads for a clothing or cosmetics store: a clean catalogue, footage you shoot yourself, tests run one at a time and measurement that respects consent.
Typical project · B2B companies
How we approach campaigns for companies that sell to other companies: searches with buying intent, forms that screen enquiries and the link between the CRM and the ad platform.
Typical project · Local businesses
How we plan the campaign for a new location: a calendar in stages, a radius around the address, the Google profile prepared in good time, an opening offer and honest measurement.
Typical project · Online stores
What well-made remarketing involves: segments by how close the person came to ordering, frequency kept under control, buyers excluded and the link with abandoned basket emails.
Typical project · Courses and events
How we plan the ads for a course, a webinar or a conference: stages counted back from the date, interest lists, a registration page and correctly tracked tickets.
Typical project · Apps and SaaS
How we approach search ads for a subscription app: staged conversions sent from the product, optimisation for activated accounts and honest comparison pages.
This is a typical project description: it shows how we usually approach this kind of work and does not present a project carried out for a particular client. Every real project starts from your company’s situation, and the stages, timescales and price are agreed after the initial discussion.
Write us a few lines about what you want to build or what no longer works. We will reply with concrete steps and a quote with a price for each stage.