Someone looking for a dentist opens the site on their phone, often in pain or with a specific question: do you do implants, do you treat children, how many visits does it take, when can you fit me in. So a dental practice website has a clear job: answer those questions and take the patient all the way to an appointment, with no detours.
At Bianto Digital we build it on WordPress, around three things: a separate page for each treatment, dentists introduced by name and expertise, and a short route to reception. On top of these sit two constraints particular to the field: the rules on medical advertising and the protection of health data.
Why a list of services and a phone number are not enough
The starting point is almost always the same: an old site with a single “Services” page that strings together twenty treatment names, and a form that lands in an inbox nobody reads. Anyone searching for “dental implant” or “children’s dentist” finds no answer there, and Google has no page to show them.
The second problem shows up at reception: the same questions on the phone, day after day. A well-structured site takes over the answers and keeps the line free for bookings.
Dental practice website: the pages patients look for
The structure starts from the treatments you want to be known for, not from the practice’s organisation chart. If you offer orthodontics, implantology and paediatric dentistry, each gets its own page, written so that someone with no medical training can follow it.
We draft the copy from a conversation with the dentist and hand it back for checking before publication. We describe the stages, the usual duration and the aftercare, with no promises about the result: each case is assessed at the practice.
- Treatment pages: what it is, who it suits, how it goes, how many visits it usually takes, frequently asked questions.
- The team: each dentist with a real photograph, their officially recognised specialism and the treatments they carry out.
- Booking: a button visible on every page and a phone number that dials at a tap.
- Contact: address, map, opening hours day by day, where to park.
Online booking, from the button to the reception diary
The simple version is an appointment request: name, phone number, type of visit (consultation, check-up, emergency) and preferred time slot. Reception rings back and confirms. It works in any practice.
If you already use patient management software with an online booking module, we connect it to the site so that patients see the slots that really are free. We check from the outset what the software allows, because not every product opens its diary to outside systems.
The form does not ask for a diagnosis or a medical history. Even so, a consultation request tied to a name can count as health information. That is why we add a clear notice and consent text, limit who can see the requests and do not keep them indefinitely in the site’s database. The exact rules are something you settle with your data protection officer (GDPR).
Reviews, photographs and medical claims: what can go on the site
Medical advertising has its own rules. Before publication, the treatment copy and any offers are checked with the professional body the dentists belong to. We write the pages to inform: no “painless”, no “guaranteed result”, no superlatives.
Before-and-after photographs appear only with the patient’s written consent, kept on file by the practice, and only if the profession’s rules allow them. We build the gallery so that any image can be withdrawn on the spot.
Patient reviews appear only if the profession’s rules allow them; in that case we show them as they are, with the source stated and no testimonials composed by us. We do not mark them up with structured data to get stars in the results: Google does not show stars for reviews of a business that are published on its own site.
The custom theme, structured data and the working steps
We write the theme ourselves and make it compatible with Elementor Pro (a visual editor), so that reception can change the opening hours or the price list without a developer. Treatments and dentists are linked content types: you add a dentist once and they appear under the treatments they carry out.
We add structured data, meaning invisible code that tells Google the page describes a dental practice, with an address, opening hours and phone number identical to those in the practice’s Google Business Profile. Whether the project is doing its job shows in the appointment requests and the calls that start from the site, counted by treatment.
- The opening conversation: which treatments you want to grow, who answers enquiries, which software you keep your diary in.
- Structure and copy: the site map first, then copy written together with the dentists.
- Design and photography: a photo shoot at the practice, instead of stock images.
- Development and testing: on real phones, with the forms checked end to end.
- After launch: updates, backups, changes on request.
Frequently asked questions
Can I show treatment prices on the site?
Technically, yes: a price list you update yourself. Whether and how you present prices, discounts and offers, however, comes under the rules on medical advertising, so the final form is confirmed with the professional body.
What does the cost of a website for my practice depend on?
On the number of treatment pages, on who writes the copy, on the photo shoot and on the link to the booking software. A practice with a single dentist needs far less than a clinic with several specialisms.
Can patients pick their own time slot?
Yes, if the software you keep your diary in has an online booking module that we can connect to the site. Otherwise it stays an appointment request, confirmed over the phone by reception.
This is a typical project description: it shows how we usually approach this kind of work and does not present a project carried out for a particular client. Every real project starts from your company’s situation, and the stages, timescales and price are agreed after the initial discussion.